SMS Marketing: Definition and Benefits
Short message service marketing or SMS marketing is a technique used by marketers to spread permission-based promotional messages. This works by sending out promotions, discount deals, alerts, coupons, new product updates, and more via highly targeted, permission-based text messages. The goal of SMS marketing is to build a database of subscribers and it can also be a great way to send reminders for upcoming products, events, and serve as an avenue for them to give their feedback.
It is a form of inbound marketing that lets you reach those people who have already expressed interest in your product or service offerings. The key here is to make your messages more conversational and reflective of your customer’s journey so that it won’t come off as strange. After all, according to a study, a text is read within 90 seconds after being received and almost 98% of all text messages are read–which makes this marketing tool a vital piece of every business’ multi-channel strategy for engaging customers across the customer lifecycle.
Benefits of Incorporating SMS Marketing
Increases Customer Engagement
SMS marketing provides your customers with a way to engage with you, rather than being just “the store I go to sometimes.” This will let them feel that your business becomes more a part of their lives and will prompt them to remember you over competing brands.
Higher Conversion Rate
Rather than reading an ad that is generally aimed at anyone, receiving an SMS from a brand will feel more personal and the reader will be more inclined to understand what you have to say. When executed properly, this marketing strategy has the potential to deliver exceptional results and a larger number of conversions.
Cloud messaging platforms offered by Textedly makes SMS marketing a very cost-effective alternative for you to reach thousands of customers in a short period of time, as compared to other forms of marketing like television ads, magazines, billboards, and the likes.
Looking for a Text Message Marketing Service?
If your business is interested in utilizing SMS marketing for an effective advertising campaign, it can be a good idea to find a qualified partner to help. Textedly is a cloud-based SMS marketing tool that offers mass group texting, customizable auto-replies, and text scheduling for businesses of all sizes.
For more information about Textedly, please feel free to visit our website at textedly.com or (866) 611-3050. We are more than excited to bring your business to the next level!